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J. Walter Thompson Singapore Brings Home 11 Medals at the 4A Creative Circle Awards

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awardsAt Thursday’s 4A’s Creative Circle awards, J. Walter Thompson Singapore brought home 11 medals from the 4A Creative Circle Awards last night for digital work and major campaigns on big brands, including Shell and Changi Airport.

The team took a Gold in Promo & Activation for “Blood Concert”, a campaign created with legendary Indian rock band Parikrama for BloodConnect that urged young Indians to “scream for rock & roll” while donating blood, earning a chance to see the band live and becoming a part of their next hit single.

The team also earned four Silver Cyber awards for cinematography, storytelling, direction and best webisode, for “Real Destinations”, a global campaign created for Shell Rimula heavy duty engine oil.  The campaign, which marked a new step towards a more emotional marketing approach for the brand, celebrates the dreams and aspirations of truck drivers across the world and the hard work they put in every day to achieve them.  The agency also won two bronze medals in Film for “Real Destinations”, which is currently running in 17 markets across Europe, Asia, Africa and the Americas.

“More than the number of medals, I am most proud of the spectrum of work we’ve won the awards for.  From a great global campaign for Shell, probably the most beautiful online content we’ve created, to effective activation events such as the Blood Concert.  Huge congrats to the team on the scale and scope of this body of work,” said Valerie Cheng, Chief Creative Officer for J. Walter Thompson Singapore, and also Chair of this year’s CCA awards.

Peter Womersley, J. Walter Singapore’s CEO, added, “What a wonderful way to wrap up an exciting year for our agency.  We’ve put together a very innovative, dynamic team and it’s great to see their creativity recognized by the industry.”


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